TYPES OF MARKETS
South Africa and international
Business to consumer (B2C)
Business to business (B2B)
QUANTITATIVE RESEARCH
Web surveys/online
Telephone (CATI)
Personal interviews
SMS/Mobile
QUALITATIVE RESEARCH
Focus groups
In-depth interviews
Store intercepts
Mystery shopping
SPECIALIST AREAS
Branding/advertising
Social/digital media
Tracking studies
Employee surveys
Customer satisfaction
Segmentation & CVP’s
“If we knew what were doing it wouldn’t be called research.”
– Albert Einstein
MARKET RESEARCH
DELIVERING INTELLIGENCE
DATA
Data sources third party and owned
ANALYTICS
The structuring and visualization of data
INSIGHT
Deeper understanding of the who, the what and the why
INTELLIGENCE
Acquire and connect insights to prescribe next best action